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Learning Experience Designer • Multimedia • Filmmaker • Digital Marketer

I am a freelancer with a multifaceted skill set spanning filmmaking, marketing, and instructional design, I bring a holistic approach to my projects. Armed with a degree in Marketing (MS, Florida International University) and Communication in Multimedia (BA, Florida State University) I seamlessly merge creativity and strategy to deliver results that captivate, influence, and educate.

 

Through the lens of a filmmaker, the mindset of a marketer, and the heart of an instructional designer, I aim to inspire, inform, and elevate audiences across diverse mediums.

 

​My objective when working in any medium is to ask the right questions that lead to measurable results (impression, conversions, relatability, contextual learning, etc) and bring positive impact that transform businesses and people (retention, upskilling, complex concepts simplified, closing knowledge gaps, etc).

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I enjoy creating, editing, unifying complex information, project planning, and making the complicated-simple. 

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Recommendations

“Having had the privilege of being her direct manager, I can attest to her unique blend of technical expertise, organizational skills, and genuine care for the end-users. Idalia consistently delivered high-quality work, marked by a creative flair that injected moments of joy into the user experience. She showcased exceptional skills in creative design, making her a valuable asset to any multimedia project. I wholeheartedly endorse Idalia for her innovative approach, caring attitude, and consistent delivery of top-notch multimedia content.”

Cristie Mullins, Sr. Manager, Learning & Development, Walgreens

© 2021

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